What's Your TikTok Account Value?

TikTok's built-in analytics tell you what happened — views, likes, follower counts. TokValue tells you what your account is worth in dollars. We translate raw metrics into a commercial valuation using calibrated CPM benchmarks from Influencer Marketing Hub, region-specific market multipliers across 50+ countries, and a 10-dimension scoring model. Whether you're negotiating a brand deal, pitching to an agency, or planning your content strategy, you need a third-party valuation that brands trust — not just a screenshot of your dashboard.

Each evaluation uses 1 evaluation credit. Evaluations start at $9 for a single evaluation, $29 for 6 evaluations ($4.83 each), and $99 for 30 evaluations ($3.30 each). No subscription. No auto-renewal. Evaluations are linked to your email and accessible across all your devices.

Our engine runs a three-stage process: (1) Data Collection — we fetch real-time profile, video, and engagement data via TikTok's public API. (2) Multi-Dimensional Scoring — we evaluate 10 weighted dimensions including follower authenticity, engagement quality, content consistency, influence reach, monetization capability, brand safety, and risk signals. Each dimension is scored 0-100 using calibrated benchmarks. (3) Commercial Valuation — we combine the scores with region-specific CPM rates, content maturity analysis, and market comparables to produce a dollar-value estimate with five component breakdowns: brand collaboration, content assets, fan assets, monetization capability, and IP premium.

Our model is calibrated against publicly reported brand deal values and the latest industry benchmarks from Influencer Marketing Hub. While no third-party estimate can be 100% precise — actual deal values depend on negotiation, brand budget, and campaign scope — our framework is designed to give you a defensible starting point for negotiations. Our value assessment framework uses global percentile ranking, and the dollar range accounts for market variance.

We access only publicly available TikTok profile data — the same information anyone can see by visiting a TikTok profile. We never require your TikTok password, login credentials, or any private account access. The only personal information we store is the email address you use for evaluation linking, which allows you to access your evaluations across devices. We do not sell, share, or analyze your personal data for any purpose beyond providing the evaluation service.

Yes. Your evaluations are linked to your email address, not your device or browser. Simply verify your email on any device — desktop, laptop, tablet, or phone — and your full evaluation balance will be available immediately. No app installation required; everything works in your browser.

We support TikTok accounts from 50+ countries with region-specific CPM rates and market multipliers. Coverage includes: North America (US, Canada, Mexico), Western Europe (UK, Germany, France, Italy, Spain, Netherlands, etc.), Nordics (Sweden, Norway, Denmark, Finland), Asia-Pacific (Japan, Korea, Australia, Indonesia, Philippines, Vietnam, Thailand, etc.), Middle East (UAE, Saudi Arabia, Turkey, Israel), Latin America (Brazil, Argentina, Colombia, Chile, etc.), and more. If an account's region cannot be detected from TikTok's API, we use language analysis across 15 languages to infer the most likely market.

Our assessment framework evaluates 10 weighted dimensions — follower authenticity, engagement quality, content consistency, influence reach, monetization capability, brand safety, and risk signals. Each dimension is scored 0-100 against calibrated benchmarks, then combined into a composite value rating. Accounts are assigned a rating from Premium Value (exceptional commercial potential) to Developing Value (growth opportunity ahead). The dollar valuation is a separate absolute commercial estimate — it tells you what your account is worth across five revenue channels. A Growth Value account in a high-CPM region (like the US) can be worth more than a Premium Value account in a lower-CPM market. Both metrics together give you the complete picture for pricing and positioning.

Once your evaluation is complete, your full report is displayed immediately in your browser with all 10 analysis modules unlocked. You can export the complete report as a professional PDF (brand-deck ready) or PNG image — both included at no extra cost. You can also save the evaluation to your Tracker for ongoing monitoring, and revisit it anytime from your History page. All paid evaluations are permanently accessible as long as you use the same verified email.