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Marcus Reid
Data Analyst
Data science background with a focus on TikTok public data research, RPM and CPM benchmarks, and industry trends. Marcus turns raw platform data into readable signals.
Articles by Marcus (6)
- ·Case Studies
The State of TikTok Creator Income in 2026: Data from 50,000+ Evaluations
We analyzed 50,000+ TikTok accounts. Here's what creators actually earn — and the exact benchmarks you need to hit to reach your income goals.
- ·Monetization
TikTok RPM in 2026: Real Creator Payout Rates by Country, Niche, and Follower Count
TikTok pays $0.02–$0.04 per 1,000 views through Creator Rewards. But brand deal CPMs hit $10–$25. Here's why the gap matters — and how to maximize every view.
- ·Analytics & Strategy
TikTok Engagement Rate Benchmarks 2026: What's Good, Average, and Great by Niche
Average TikTok ER is now 3–5%. But beauty creators hit 5–8% while comedy sits at 2–4%. Know your benchmark to know your value.
- ·Analytics & Strategy
What Is a TikTok Account Health Score and Why Does It Affect Your Brand Deal Rate?
Most creators don't know their account health score — but brands do. Here's why it matters more than follower count, and how to improve yours before negotiating.
- ·Analytics & Strategy
TikTok Account Authenticity Score: How Brands Detect Fake Followers and What It Means for Your Value
Fake followers don't convert. Brands know it — and they check. Here's how authenticity scoring works, the real cost of inflated followers, and a clean-up plan to recover your value.
- ·Analytics & Strategy
TikTok Analytics: 10 Metrics That Actually Matter for Brand Deals in 2026
Most TikTok analytics are noise. Brands ask three questions: will my product reach the right audience, will they engage, and is the engagement real? Here's what you need to know.