Monetization

TikTok RPM varies wildly by country, niche, and follower count. We aggregated published creator payout data and RPM reports to bring you the 2026 benchmarks that actually matter.

Beauty is the highest-value TikTok niche — 3-5x average per follower. Real 2026 deal rates from 10K to 1M+ followers, what beauty brands pay for, and the TikTok Shop revenue stream.

The 2026 TikTok brand deal rate card: what 1K to 10M+ follower accounts charge per sponsored post, with CPM, engagement, and niche data.