TikTok Engagement Rate Benchmarks 2026: What's Good, Average, and Great by Niche
TikTok ER has dropped from 7%+ in 2021 to 3–5% in 2026. Here are the real benchmarks by niche and follower count — so you know exactly where you stand.
TikTok ER has dropped from 7%+ in 2021 to 3–5% in 2026. Here are the real benchmarks by niche and follower count — so you know exactly where you stand.